Privacy policy
Effective Date: January 1, 2026
Last Updated: January 1, 2026
At DIAX, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how DIAX SPORTS LLC (“DIAX,” “we,” “us,” or “our”) collects, uses, stores, shares, and safeguards personal data across all DIAX™ platforms — including our website, online store, digital products, educational content, marketing channels, and any current or future services offered under the DIAX brand.
By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please discontinue use of our services.
1. Scope of This Policy
This Privacy Policy applies to all users, visitors, customers, and subscribers who interact with DIAX, including through our website, online store, communications, marketing content, digital products, educational materials, and customer support channels.
2. Information We Collect
We collect information through direct interactions, automated technologies, and trusted third-party service providers.
- Personal & Contact Information: name, email address, shipping address, billing address, phone number.
- Order & Transaction Data: order details, payment confirmations, purchase history, fulfillment records.
- Account & Preference Data: account credentials, saved preferences, communication choices.
- Digital Interaction Data: form submissions, downloads, newsletter sign-ups, content access.
- Technical & Device Data: IP address, browser type, operating system, device identifiers, cookies, pixels.
- Usage & Behavioral Data: page views, session activity, referral sources, engagement with marketing campaigns.
We may also receive limited information from third-party service providers that assist with payment processing, order fulfillment, analytics, communications, advertising, or platform operations.
3. How We Use Your Information
- Process, verify, and fulfill orders.
- Manage payments, billing, and fraud prevention.
- Provide customer support and transactional communications.
- Deliver digital products, educational content, and brand experiences.
- Personalize user experience and improve platform functionality.
- Send marketing communications where legally permitted.
- Analyze performance, trends, and user engagement.
- Ensure platform security, integrity, and abuse prevention.
- Use aggregated or anonymized data for internal analytics, automation, optimization, and AI-assisted insights, without identifying individual users.
4. Legal Basis for Processing (Where Applicable)
Where required by applicable law, personal data is processed based on one or more of the following legal grounds:
- Performance of a contract (order fulfillment and service delivery)
- Consent (marketing communications, cookies where required)
- Legitimate business interests (security, analytics, fraud prevention)
- Compliance with legal obligations
5. Sharing of Information
We may share personal information with trusted third-party service providers that support our business operations, including:
- payment processing and fraud prevention services
- shipping, logistics, and order fulfillment partners
- email, communication, and customer relationship tools
- analytics, advertising, and performance measurement services
- website hosting, security, and technical infrastructure providers
These third parties may access personal information solely to perform contracted services and are subject to confidentiality and data protection obligations.
DIAX does not sell, rent, or trade personal information for third parties’ independent marketing purposes.
6. Cookies, Pixels & Tracking Technologies
We use cookies, pixels, and similar technologies to operate our website, analyze usage, personalize content, and measure marketing effectiveness.
We may use analytics and advertising tools such as Google Analytics, Meta Pixel, or similar technologies to understand usage patterns and improve our services.
Depending on your jurisdiction, you may be presented with a cookie consent banner allowing you to accept, decline, or manage preferences for non-essential cookies. Where required by law, non-essential cookies are activated only after consent.
You may manage cookies through your browser settings. Disabling certain cookies may affect site functionality.
Some browsers offer a “Do Not Track” (DNT) feature. At this time, DIAX does not respond to DNT signals.
7. Marketing Communications
If you opt in to receive communications from DIAX, we may send messages related to:
- product launches and promotions
- educational resources and brand content
- exclusive offers or community updates
You may unsubscribe at any time using the link provided in our communications.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, security, and operational requirements.
When data is no longer required, it is securely deleted, anonymized, or archived.
9. Your Privacy Rights
Depending on your location, you may have rights including:
- access to personal data
- correction or update of information
- deletion of personal data
- data portability where applicable
- restriction or objection to certain processing activities
- opt-out of certain marketing or interest-based advertising
California residents may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, delete, and opt out of certain data processing activities. DIAX does not sell personal information as defined by these laws.
For security reasons, we may require identity verification before fulfilling privacy-related requests.
To exercise your rights, contact us at: legal@diaxsports.com
10. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal data against unauthorized access, loss, misuse, or alteration.
While no system is completely secure, we continuously review and improve our security practices.
11. Children’s Privacy
DIAX does not knowingly collect personal information from individuals under the age of 13, or under 16 where higher age thresholds apply. If such data is identified, it will be deleted promptly.
12. International Data Transfers
Personal data may be processed or stored outside your jurisdiction. Where applicable, we implement appropriate safeguards to protect international data transfers.
13. Platform & Infrastructure
Our online store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell products and services securely.
14. Policy Updates
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
15. Contact Information
DIAX SPORTS LLC
4000 MacArthur Blvd, Suite 600 East Tower, PMB #6022
Newport Beach, CA 92660, United States
Email: legal@diaxsports.com
Please contact us via email for all privacy-related inquiries.
DIAX — Energy. Intelligence. Real Attitude.