Privacy policy

Effective Date: January 1, 2026
Last Updated: August 27, 2026

Privacy Policy

At DIAX, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how DIAX SPORTS LLC (“DIAX,” “we,” “us,” or “our”) collects, uses, stores, discloses, and safeguards personal information when you interact with our website, online store, digital content, marketing communications, and customer support services.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to visitors, customers, subscribers, and other individuals who interact directly with DIAX through diaxsports.com, our online store, communications, digital content, marketing activities, and customer support channels.

2. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, and from service providers that help us operate our business.

Personal & Contact Information: name, email address, phone number, shipping address, and billing address.
Order & Transaction Information: products purchased, order history, transaction details, payment status, shipping information, and fulfillment records.
Account & Preference Information: account information, saved preferences, communication preferences, and subscription choices.
Customer Support Information: messages, requests, photographs, order-related documentation, and other information you provide when contacting us.
Digital Interaction Information: form submissions, newsletter sign-ups, downloads, content interactions, and promotional engagement.
Technical & Device Information: IP address, browser type, operating system, device identifiers, cookie identifiers, and similar technical information.
Usage Information: pages viewed, session activity, referral sources, website interactions, and engagement with our marketing communications.

We may also receive information from service providers that assist us with payment processing, fraud prevention, shipping, analytics, advertising, communications, website functionality, and other business operations.

3. How We Use Your Information

We may use personal information to:

Process, verify, fulfill, and deliver orders.
Manage payments, billing, transaction records, and fraud prevention.
Provide customer service and respond to questions, claims, or requests.
Send transactional communications, including order confirmations and shipping updates.
Provide digital content, educational resources, and other DIAX services.
Personalize and improve the website and customer experience.
Send promotional and marketing communications where permitted by law.
Measure website traffic, campaign performance, and customer engagement.
Maintain the security and integrity of our website, accounts, and transactions.
Detect, investigate, and prevent fraud, abuse, security incidents, or other prohibited activity.
Comply with applicable legal, regulatory, accounting, and tax obligations.
Use aggregated, de-identified, or anonymized information for business analytics, planning, and optimization.

4. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on:

Performance of a contract, including processing and fulfilling your order.
Consent, including certain marketing communications or non-essential cookies where required.
Legitimate business interests, including security, fraud prevention, analytics, customer service, and business improvement.
Compliance with legal obligations, including tax, accounting, regulatory, and lawful government requirements.

5. How We Disclose Personal Information

We may disclose personal information to service providers and business partners that help us operate our business and provide services to you.

These may include providers involved in:

payment processing and fraud prevention
shipping, logistics, and order fulfillment
email, messaging, and customer communications
website hosting, e-commerce infrastructure, and technical support
analytics and performance measurement
advertising and marketing services
security, fraud detection, and abuse prevention
professional services such as legal, accounting, or compliance support

We may also disclose information when necessary to comply with applicable law, respond to lawful requests, protect our rights or the rights of others, investigate fraud or security incidents, or complete a corporate transaction such as a merger, acquisition, financing, or sale of assets.

DIAX does not sell personal information for monetary consideration. However, certain disclosures involving advertising or analytics technologies may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws even when no money is exchanged. Where applicable, consumers may have the right to opt out of these activities.

6. Cookies, Pixels & Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website activity, improve performance, and measure the effectiveness of marketing campaigns.

These technologies may be provided by DIAX or by service providers such as analytics, advertising, e-commerce, and communications platforms.

Depending on your location and applicable law, you may be given the ability to accept, decline, or manage certain non-essential cookies and tracking technologies.

You may also control certain cookies through your browser settings. Disabling cookies may affect the availability or functionality of some website features.

7. Advertising & Analytics

We may use analytics and advertising technologies, including services provided by companies such as Google, Meta, or similar providers, to understand website usage, measure campaign performance, and deliver or evaluate advertising.

Depending on applicable law, the use of certain advertising technologies may constitute “sharing,” targeted advertising, or cross-context behavioral advertising.

Where required, you may opt out through the privacy or cookie preference controls made available on our website.

8. Do Not Track & Global Privacy Control

Some browsers provide a “Do Not Track” (“DNT”) setting. Because there is currently no universally accepted standard for responding to DNT signals, DIAX does not currently respond to DNT signals.

This is separate from legally recognized opt-out preference signals. Where required by applicable law, DIAX will process recognized browser-based opt-out preference signals, such as Global Privacy Control (GPC), as a request to opt out of applicable sale or sharing of personal information for that browser or device.

9. Marketing Communications

If you choose to receive marketing communications from DIAX, we may send you information about:

new products and product launches
promotions and special offers
educational resources and brand content
community news and DIAX updates

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

Opting out of marketing communications does not prevent us from sending transactional or service-related communications that are necessary to manage your orders or account.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal, accounting, tax, and regulatory obligations.

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer reasonably required, it may be deleted, de-identified, anonymized, or securely archived as appropriate.

11. Your Privacy Rights

Depending on your location and applicable law, you may have certain privacy rights, including the right to:

request access to personal information we maintain about you
request correction of inaccurate personal information
request deletion of certain personal information
obtain a portable copy of certain personal information where applicable
object to or restrict certain processing activities where applicable
withdraw consent where processing is based on consent
opt out of certain marketing communications
opt out of certain sale, sharing, targeted advertising, or cross-context behavioral advertising where applicable

We will not discriminate against you for exercising privacy rights provided by applicable law.

To exercise a privacy right, please contact us at: legal@diaxsports.com

We may request information reasonably necessary to verify your identity and protect your account before completing certain privacy requests.

12. California Privacy Rights

California residents may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

Subject to applicable legal requirements and exceptions, California consumers may have the right to:

know the categories and specific pieces of personal information collected about them
know the categories of sources from which personal information is collected
know the business or commercial purposes for collecting, using, selling, or sharing personal information
know the categories of third parties to whom personal information is disclosed
request deletion of certain personal information
request correction of inaccurate personal information
opt out of the sale or sharing of personal information where applicable
limit certain uses or disclosures of sensitive personal information where applicable
exercise applicable privacy rights without discriminatory treatment

DIAX does not sell personal information for monetary consideration. Certain advertising or analytics activities may nevertheless be considered “sharing” or “sale” under California law. Where applicable, California consumers may use the privacy preference controls available through our website to exercise applicable opt-out rights.

Where required by law, we also recognize applicable opt-out preference signals such as Global Privacy Control (GPC).

To submit a California privacy request, you may also contact: legal@diaxsports.com

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.

However, no website, information system, storage system, or transmission method can be guaranteed to be completely secure.

14. Children’s Privacy

DIAX does not knowingly collect personal information from children under the age of 13.

We also do not knowingly sell or share personal information of consumers under the age of 16 where prohibited by applicable law.

If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.

15. International Data Transfers

DIAX is based in the United States. Personal information may be processed, transferred, or stored in the United States or other jurisdictions where our service providers operate.

Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.

16. Shopify & E-Commerce Infrastructure

Our online store is hosted on Shopify, which provides the e-commerce infrastructure used to operate diaxsports.com and process certain customer and transaction information.

Shopify and other service providers may process personal information in accordance with their own applicable privacy terms and data protection obligations.

17. Third-Party Links & Services

Our website may contain links to third-party websites, platforms, or services that are not operated or controlled by DIAX.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you choose to access.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements, or privacy practices.

When we make changes, the “Last Updated” date at the top of this page will be revised. Material changes may also be communicated through other appropriate methods where required by law.