Cookie Policy

Effective Date: January 1, 2026
Last Updated: January 1, 2026

This Cookies Policy explains how DIAX SPORTS LLC (“DIAX,” “we,” “us,” or “our”) uses cookies and similar technologies (including pixels, tags, SDKs, and local storage) on diaxsports.com and across DIAX™ services (the “Site”).

This Cookies Policy should be read together with our Privacy Policy.


1) What Are Cookies & Similar Technologies?

Cookies are small text files stored on your device when you visit a website. We may also use similar technologies such as pixels, tags, and device storage that help us operate the Site, understand usage, improve performance, and measure marketing effectiveness.


2) Why We Use Cookies

We use cookies and similar technologies to:

  • Operate, secure, and maintain the Site (including fraud prevention and abuse detection)
  • Enable core e-commerce features (cart, checkout, payment processing, account login, preferences)
  • Remember choices (language, region, and cookie preferences)
  • Analyze Site performance and improve user experience
  • Measure marketing performance and audience engagement
  • Provide relevant content and advertising, where permitted by law and subject to required consent

3) Types of Cookies We Use

Essential Cookies (Strictly Necessary)

These cookies are required for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, adding items to your cart, completing checkout, or protecting account security.

Performance & Analytics Cookies

These cookies help us understand how visitors use the Site (e.g., page views, clicks, time on page, error reporting, and general traffic patterns). This helps us improve content, usability, and platform reliability. Data may be aggregated or de-identified where appropriate.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering user preferences and improving certain Site features.

Advertising & Measurement Cookies

These cookies (and similar technologies) may be set by us or third-party partners to deliver relevant ads, limit ad frequency, measure campaign performance, and understand conversions. They may build a profile of your interests based on your activity on the Site and, depending on the partner, across other sites or services.


4) Cookie Categories & Examples (Transparency Notice)

Cookies used on the Site may change over time depending on features, services, legal requirements, and third-party integrations. Below are examples of cookie categories that may be used:

  • Strictly necessary cookies (e.g., cart, checkout, authentication, security)
  • Performance and analytics cookies (e.g., site usage measurement, diagnostics)
  • Functional cookies (e.g., preference saving, enhanced features)
  • Advertising and measurement cookies (e.g., ad performance, conversion measurement)

This list is provided for transparency and may not represent an exhaustive or always-current inventory of every cookie used at all times.


5) Commerce Platform & Transaction Cookies

The Site may use cookies and similar technologies required by commerce platform providers and payment/transaction infrastructure to enable core e-commerce functionality, including checkout, payment processing, fraud prevention, security monitoring, and order management.


6) Third-Party Cookies & Service Providers

We may allow trusted third-party service providers to place cookies or similar technologies on the Site to provide services such as payment processing, fraud prevention, analytics, advertising measurement, customer support tools, and site performance infrastructure.

These third parties may collect information about your use of the Site over time and, depending on the service, across different websites or services, subject to their own policies. DIAX does not control third-party cookies directly.


7) Cookie Consent & Preference Controls

Depending on your location, you may be shown a cookie consent banner that allows you to accept, reject, or manage preferences for non-essential cookies.

Where required by law, we will activate non-essential cookies only after you provide consent. You may change your preferences at any time through cookie settings (if available) or through your browser settings.

Service Continuity Notice: If a cookie consent tool is unavailable due to technical issues, essential cookies may still be used to ensure Site functionality, security, and transaction processing, as permitted by law.


8) How to Manage Cookies in Your Browser

Most browsers allow you to control cookies through their settings. You can typically:

  • Delete cookies already stored on your device
  • Block all cookies or only third-party cookies
  • Set preferences for certain websites

Please note: blocking or disabling certain cookies may affect Site functionality, including cart, checkout, login, and preference-saving features.


9) Interest-Based Advertising / Opt-Out

Where legally permitted, we and our partners may use cookies and similar technologies to deliver interest-based advertising and measure advertising performance. You may be able to opt out of certain interest-based advertising through your device settings, browser controls, or industry opt-out mechanisms.

Opting out does not mean you will stop seeing ads — it means ads may be less relevant to your interests.


10) “Do Not Track” Signals

Some browsers offer a “Do Not Track” (DNT) feature. Because there is no common industry standard for DNT, the Site does not respond to DNT signals at this time. You can still manage tracking through cookie preferences and browser settings.


11) California & Other Privacy Law Notice (No Sale / Limited Sharing)

DIAX does not sell personal information. Certain data sharing with service providers or partners for operational purposes, analytics, advertising measurement, or security may be considered “sharing” under certain privacy laws (including the California Consumer Privacy Act as amended by the CPRA).

Such sharing is conducted only where permitted by law and subject to user consent where required. You may contact us to exercise applicable privacy rights.


12) Governing Law

This Cookies Policy is governed by and interpreted in accordance with the laws of the State of California, United States, without regard to conflict of law principles.


13) Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or business practices. Updates will be posted on this page with an updated effective date.


14) Contact

For cookie and privacy-related inquiries, requests, or rights submissions, contact: legal@diaxsports.com

DIAX SPORTS LLC
4000 MacArthur Blvd, Suite 600 East Tower, PMB #6022
Newport Beach, CA 92660, United States

DIAX — Energy. Intelligence. Real Attitude.